Bond With Love Molfix

Bonding for Life with
Love…

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At Hayat, we believe that every baby born today represents the future of tomorrow. We are committed to ensuring that access to quality healthcare is a fundamental right for all. Guided by this belief, we launched the “Bond with Love Secure Attachment Program” in 2019, in collaboration with the Baby Mental Health Association, through our baby care brand, Molfix.

The program’s primary aim is to support premature or unhealthy babies in connecting to life with love, foster secure attachment between mothers and their babies, and reduce infant mortality caused by preventable factors. We strive to provide equal access to information for prospective and current parents across all regions of our country.

As part of the program, we organized educational sessions for mothers and fathers focusing on topics such as "secure attachment," "child development," and "home care for premature babies." Additionally, we held seminars for midwives and nurses, where expert-curated content emphasized strengthening parent-baby communication and fostering strong, transparent interactions with families.

To further support neonatal care, we supplied vital equipment such as incubators, ventilators, and phototherapy devices to hospitals’ neonatal intensive care units.

The Bond with Love Secure Attachment Program stands as the first initiative in Turkey to adopt the concept of "secure attachment," directly reaching pregnant women and new mothers with accessible, evidence-based information.

This year, we continue to address "secure attachment" from a family-centered perspective and expand our efforts nationwide through interactive practices. By prioritizing awareness campaigns targeted at parents and prospective parents, we are dedicated to creating a lasting and meaningful impact.

The Results Of The Project

5.500 healthcare professionals and 195.000 parents were reached by organizing 4.700 training sessions and seminars. Additionally, 40 hospitals across 31 cities were supported by donating 350 pieces of equipment to their neonatal intensive care units. Through the training sessions, it was determined that parents' knowledge about child development increased by 61%, while awareness of secure attachment rose by 64%. According to post-training surveys, the satisfaction rate was measured at 98%, and awareness of diseases saw a remarkable 99% increase.

Awards

  • 2023 International CSR Excellence Awards
  • 2023 MarCom Awards Best Social Responsibility Project
  • 2023 The Hammers Awards Best Social Responsibility Team
  • 2022 Brandverse Awards Silver Award in the Healthy Living Category
  • 2021 Best Business Covid-19 Outstanding Support Award
  • 2021 Altın Pusula Awards Social Responsibility in Health Category
  • 2021 Best Business Awards Best CSR Project
  • 2021 Stevie International Business Awards
  • 2020 SABRE AWARDS First Place in the CSR Category
  • 2019 CSR Association SDGs Goal for Healthy Individuals Award
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